SKRIPSI
PENGARUH
BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA WAROENG KAMPOENG TOA
KABUPATEN
BANTAENG
YUNI ASTUTI
105720478014
JURUSAN
MANAJEMEN
FAKULTAS
EKONOMI DAN BISNIS
UNIVERSITAS
MUHAMMADIYAH MAKASSAR
2018
MAKASSAR
ABSTRACT
Yuni Astuti, 2018, Influence Marketing Mix Against Family Satisfaction In Kampoeng Waroeng Toa Bantaeng District. thesis Management Studies Program Faculty of Economics and Business University of Muhammadiyah Makassar guided by Dr. Hj. Ruliaty, MM and Basri Basir, MR, SE, M.Ak
The purpose of this study is to determine the effect on customer policy in waroeng kampoeng toa district bantaeng. The population of this study is the customer waroeng kampooeng toa district bantaeng, with a sample of 66 respondents. Data analysis in this research use multiple linear regression. The results showed that the negative product to customer satisfaction, while price, distribution and promotion have a positive effect on customer satisfaction.
Keywords: Product, Price, Distribution, Promotion, Customer Satisfaction
skripso kewirausahaan http://yunipedia.blogspot.com/2018/08/pengaruh-gaya-kepemimpinan-dan.html
